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Founder

Designer Yang Wang
YAANG
Brand founder & Design Director
Kieferzapfen Design
Design Director
Talented & famous Chinese designer, she is also the Design Director of Shanghai Kieferzapfen Design Co., Ltd. Her road to success lead her to collaborate with Swarovski on crossovers, win an IF Product Design Award in 2011 as well as numerous domestic and international awards.
Yang Wang graduated from China Academy of Art with a Bachelor in Traditional Chinese Painting.
In 2000, she leaves for Germany where she resides in Hamburg and Berlin until 2006, running Hande Interculture GmbH, a company promoting cultural exchange between China and Germany. She has successfully held several exhibitions and participated in numerous design shows.
In 2006, she founds Kieferzapfen Design Company in China, Shanghai. She uses her talents & unique vision to cater for product & space designs. Kieferzapfen becomes a reference in Shanghai over the years.
In 2007, she starts up her own original design brand YAANG.
In 2008, Yang Wang is invited to work with CRYSTALLIZED ™ Swarovski Elements on “Crystallized Wedding Experience” and design wedding gifts in cooperation with world famous designers.
In 2009, she designs a jewelry series featuring the "Pink Ribbon" for the yearly “breast cancer awareness” campaign.
Again in 2009 she is elected as one of “Ten Outstanding Young Designer Shanghai”.
In 2010, she receives the “40 under 40” Design Award in Hong-Kong.
In 2011, she participates to the "revolution of the past century" by Giordano Memorial charity and signs the design of a t-shirt that will be part of the final collection.
The same year, she is named “iHome pioneer designer” by domestic design magazine iHome.
Still in 2011, she wins an IF product design award.
In 2012, a selection of YAANG products are awarded with “Asia Excellence Design” prizes.